Seattle Condo Case Study
Just Sold | 99% of Asking Price
Bellora Condos | Unit #402
Sale Price $542,000
Situation | Objective
We are fortunate to work with AMAZING clients. This seller is a not just a great client but a close personal friend. We helped this client purchase the condo back in 2009 during the late stages of the Great Recession. At the time we negotiated a great deal. The objective for the sale this time around was to get a good solid price in a reasonable amount of the time. The Seller and his beautiful wife purchased a home in Bellevue and needed to get 2716 Elliott Ave #402 (Bellora) off their books. The sale would not be simple as the tenant presented some interesting challenges around showing times making it difficult for us to get the normal amount of volume through the unit in the first few weeks.
Marketing and Sales Strategy
The marketing/sales process started with a very thoughtful approach to working with a tenant that was un-able to vacate early. Our team had to manage expectations around his preferred showing schedule and we needed to set some clear expectations regarding the condition of the unit. We deployed a professional photographer and put a major emphasis towards marketing the size of the unit and the quality of the building. We strategically targeted 2 bedroom buyers that were priced out of a very expensive and competitive Seattle condo market.
Result
We felt very satisfied with the results. Even with a number of hurdles we faced, we managed to sell the unit quickly (in less than a month) for 99% of what the seller was asking. Every sale is different. Even though this transaction had an emotional connection our approach had to be direct, concise and effective. Mission accomplished.
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